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PRIVACY POLICY

Updated: May 5, 2021

This Privacy Policy governs the manner in which Rocket Dog (“we,” “our,” or “us”) collects, uses, maintains and discloses information collected about you (your "personal information") when you visit the www.Rocket Dog.com website ("Site"). This privacy policy applies to the Site and all products and services offered by Rocket Dog.

What Personal Information Do We Collect?

We collect and process your personal information in order to provide you the best optimal experience as possible when you interact with us. We collect personal information when you fill out forms (e.g. the “Contact Us” form), place orders, automatically through the use of cookies and similar technologies, and from third parties. We also collect information in a form that cannot reasonably be linked back to you.

Information You Provide Us

We may ask for certain information such:

  • Your name, phone number, email address, company email address, company name, job title, and messages you send us (which are associated with your contact information).
  • If you email us through at one of the email addresses posted on our Website, we may collect and retain personal information contained within your email communications.
  • Personal information associated with your interactions with us or our partners Rocket Dog products or services.
  • If you make a purchase, we collect credit card numbers and other payment, billing and shipping information.
  • When you create an account, we collect passwords and contact information.
  • Your contact and marketing preferences.

Information We Collect Automatically

Unless you have opted-out or have otherwise refused to provide consent, the following is data that we collect from automatically:

  • Browser Data: This is technical information about the browser you are using that is captured in order to properly format our Website for your browser.
  • Device Data: This is technical information about the device you use to access our Website such as your device's IP address and operating system. If you are using a mobile device, your device type, and mobile device's unique advertising identifier (such as the Apple IDFA or Android Advertising ID) and any other unique identifier that may be assigned to the mobile device.
  • Website Activity Data: This is data about your browsing activity on our Website. For example, which pages you visited and when, how much time was spent on a page, what items were clicked on a page, whether you downloaded a document.

We may use cookies, web beacons, pixel tags or other technologies to automatically collect certain information when you use our Website or interact with our emails on or from our Website or other websites. This information may include your IP address, browser type, geolocation data, unique user ID, cell phone model, operating system and carrier, and Internet Service Provider. We also may collect information about your use of our services, such as the number of times you return or visit the Website, whether you click-through, open, or forward links, emails, and ads, the URLs and webpages you've visited, sections of or content on pages of the Website on which you click or in which you are interested, the number of times you visit each webpage, what downloads and/or search queries you have made, how long you spent on particular sections of the Website and on the Website generally, and other Website usage data. These technologies (including cookies on the Website) allow us to keep track of your order as you shop on our Website, recognize registered users when they visit, and provide registered customers with information and advertising that is more relevant to them. If you register with or order from us, we may use cookies or other technology to monitor and maintain information about how you use our Website and what you buy. If you do not register with or order from us, we may monitor and maintain information about your use of the Website in order to improve your shopping experience and provide you with more relevant products, content and advertising.

Information We Share with Others

We do not sell, trade, or rent Users Personal Identification Information to others for marketing purposes. However, Personal Identification Information may be disclosed to third parties in accordance with this Privacy Policy.

  • Aggregated Demographic Information: We may share generic aggregated demographic information not linked to any Personal Identification Information regarding Users with our business partners, trusted affiliates and advertisers for the purposes outlined above.
  • Third Party Service Providers: We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties as needed for them to perform their functions. We will use contractual or other means to protect Personal Identification information disclosed to such third parties.
  • In the Event of a Business Change: If we become involved in a merger, consolidation, acquisition, sale of assets, joint venture, securities offering, bankruptcy, reorganization, liquidation, dissolution, or other transaction, we may share or transfer your information to a third party or parties in connection therewith.
  • As Required: We may disclose your Personal Identification Information to third parties to: (i) enforce or apply the Terms & Conditions or any applicable end user license agreement; (ii) comply with law, in response to subpoenas, warrants, or court orders, or in connection with any legal process or cooperate with government or law enforcement officials; (iii) protect our rights, reputation, safety and property, or that of our Users or others; (iv) protect against legal liability; (v) establish or exercise our rights to defend against legal claims; and/or (vi) investigation, prevent, or take action regarding suspected illegal activities.

How Do We Use the Personal Information We Collect?

Rocket Dog may collect and use Users’ Personal Identification Information for the following purposes:

  • To improve customer service: Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience: We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site: We may use feedback you provide to improve our products and services.
  • To process payments: We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.
  • To run a promotion, contest, survey or other Site feature: To send Users information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails: We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

Information We Collect from Others

We do not collect information from other sources.

Protecting Your Information

Shopping with Rocket Dog® is safe and secure. We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site. Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures. Our Site is also in compliance with PCI vulnerability standards in order to create as secure of an environment as possible for Users. However, we cannot ensure or warrant the security of the any information you transmit to us or guarantee that information on the Site may not be accessed, disclosed, altered, or destroyed. You should use caution whenever submitting information online.

Data Aggregation and De-Identification

We or third parties we permit may aggregate and de-identify data it collects so that it can either no longer be directly associated with a natural person or cannot be associated with a natural person at all. We may then use such data for its business purposes including the provision of interest-based advertising and reporting. We may share aggregated and de-identified data with our affiliates and third parties, including with our advertising partners.

Your Choices and Opting Out of Interest-Based Advertising and Analytics.

If you want to limit the data that we or others collect about you through this Website and want us to not target ads that are based on your interests to your browsers or devices, you may opt-out from tracking and tailored advertising at any time through one of the ways described below. If you opt-out, you will still see ads, but those ads are less likely to have anything to do with products or services you care about. With tailored advertising, you receive ads and offers that are more likely to be useful to you. Please note, if you use multiple browsers or devices you must opt-out from each browser and device individually.

  • Use Browser Setting to Block Cookies: You can use your web browser to directly block all cookies, or just third-party cookies, through your browser settings. Using your browser settings to block all cookies, including strictly necessary ones, may interfere with proper site operation. Guidance on how to control cookies in popular browsers is contained here:
    • Microsoft Internet Explorer
    • MacOS Safari
    • Mozilla Firefox
    • Google Chrome
    • Adobe (Flash Cookies)

Children’s Privacy

We are committed to complying with the Children's Online Privacy Protection Act (COPPA) and the California Consumer Privacy Act. Our website and services are not directed to children under the age of 16. We do not knowingly collect personal information from children under the age of 16. If we receive personal information that we discover was provided by a child under the age of 16, we will promptly destroy such information. Parents are encouraged to supervise their children's online activities and consider the use of other means to provide a child-friendly online environment. Additional information is available on the Direct Marketing Association's home page at http://www.the-dma.org. If you would like to learn more about COPPA, visit the Federal Trade Commission home page at http://www.ftc.gov.

California Residents

Please review the “California Privacy Rights Notice” attachment, below, which is incorporated as part of this Policy for California residents only.

What is the CCPA?

The CCPA is a California law that provides California residents certain rights to their personal information. You can read the CCPA here:

California residents, called “consumers” in the CCPA, have the following rights:

  • The right to request that we disclose certain information to you about our collection and use of personal information over the past 12 months.
  • The right to request that we delete any of your personal information that we collect from you and retained, subject to certain exceptions.
  • The right to opt-out of the sale of personal information by us.
  • The right not to receive discriminatory treatment by us for exercising the privacy rights conferred by the CCPA.

We will explain more about how to exercise these rights below.

When we talk about “personal information” under the CCPA, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to, directly or indirectly, a particular consumer or household. Personal information does not include publicly available information or information that is de-identified or aggregate consumer information. The CCPA does not apply to personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA), or the California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994. It also doesn’t apply to health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data.

Information We Have Collected About Consumers in the Preceding 12 Months

The following chart sets out the CCPA categories of personal information we have collected from consumers within the last twelve (12) months.

Category Examples Source Collected

Identifiers

Name, IP address, email address, cookie string data, pseudonymous data (e.g. hashed emails), operating system, device type, mobile device's identifier, and other unique identifier that may be assigned to any device by third parties and cross-referenced to recognize a device.

Consumer, advertising networks, internet service providers, data analytics providers, operating systems and platforms, social networks, business operation service providers.

Yes

Personal information listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))

Name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information

Consumers, business operation service providers.

Yes

Protected classification characteristics under California or federal law

Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).

Consumer, data analytics providers, social networks, business operation service providers.

No

Commercial information

Records products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Consumer, data analytics providers, operating systems and platforms, business operation service providers.

Yes

Biometric information

Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.

No

Internet or other similar network activity

Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.

Consumer, advertising networks, internet service providers, data analytics providers, operating systems and platforms, business operation service providers.

Yes

Geolocation data

No

Sensory data

Audio, electronic, visual, thermal, olfactory, or similar information.

No

Professional or employment-related information

Current or past job history or performance evaluations.

Consumer, social networks.

No

Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R Part 99))

Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.

No

Inferences drawn from other personal information

Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Third party data providers.

No

 

The Purposes for Which Personal Information is Collected

We may collect the personal information we collect for one or more of the following business purposes:

  • To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to request a price quote or ask a question about our products or services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns.
  • To provide, support, personalize, and develop our Website, products, and services.
  • To create, maintain, customize, and secure your account with us.
  • To process your requests, purchases, transactions, and payments and prevent transactional fraud.
  • To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
  • To personalize your Website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Website, third-party sites, and via email or text message (with your consent, where required by law).
  • To help maintain the safety, security, and integrity of our Website, products and services, databases and other technology assets, and business.
  • For testing, research, analysis, and product development, including to develop and improve our Website, products, and services.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • As described to you when collecting your personal information or as otherwise set forth in the CCPA.
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Website users is among the assets transferred.

Sharing Personal Information

We may disclose your personal information to a third party for a business purpose or commercial purpose (including selling) (as set out above). This includes:

  • Identifiers
  • California Customer Records personal information categories.
  • Protected classification characteristics under California or federal law.
  • Commercial information.
  • Internet or similar network activity.
  • Professional or employment-related information.
  • Inferences drawn from other personal information.

Sale of Your Personal Information.

Rocket Dog does not have knowledge that we sell personal information we collect.

The CCPA defines a “sale” of personal information as the disclosure, sharing, or making available of a consumer’s personal information by a business to another business or third party for monetary or other valuable consideration. It is not a sale if a consumer uses or directs the business to intentionally disclose personal information or uses the business to intentionally interact with a third party.

You have the right to instruct us to stop the kind of sharing that the CCPA treats as "sales" and not to engage in that kind of sharing in the future unless you choose to allow it. Please be aware there may be circumstances where we can share information with others even if you instruct us to stop "selling" your personal information, as permitted under the CCPA. For example, we may still be able to share information with our service providers so that they can provide services to us. In addition, your instruction to stop "selling" your personal information will not affect sharing that occurred before you gave us the instruction.

Rocket Dog does not monetize your personal information; We share certain information about your device and interaction with our Website to enhance your experience with us and to engage in the legitimate business purpose of advertising and marketing. The Your Choices and Opting Out of Interest-Based Advertising and Analytics section of our Policy describes how you can opt-out of sharing of your data for advertising and analytics purposes.

Rocket Dog does not have actual knowledge that we sell personal information of minors under the age of 16.

Exercising Your California Privacy Rights

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. Agents must submit proof that they have been authorized by the consumer to act on their behalf. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

We verify requests by sending a confirmation email to the requestor and by matching the identifying information provided by the consumer to the personal information already maintained by us. We cannot respond to your request or provide you with personal information if we cannot: (i) verify your identity or authority to make the request; and (ii) confirm the personal information relates to you. If we are unable to verify the identity of a consumer to enough degree of certainty, we will deny the request and explain the reason for the denial.

Exercising Access, Data Portability, and Deletion Rights

You may only make a verifiable request for access or data portability twice within a 12-month period. To exercise the access, data portability, and deletion rights described above, email us at rdcs@rocketdog.com

Other California Privacy Rights

In addition to the CCPA, the California Civil Code permits California residents with whom we have an established business relationship to request that we provide you with a list of certain categories of personal information that we have disclosed to third parties for their direct marketing purposes during the preceding calendar year. To make such a request, please contact us and mention that you are making a “California Shine the Light” inquiry.

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